To create exclusive, sustainable and significant competitive advantage, opportunity, value and wealth for discerning customers and shareholders through a choice of customer-centric and customized products and services; intelligent growth; innovation; research; solutions; and the best possible attention, care, service delivery and systems thinking business’ ability to provide world-class service delivery and customer pampering.

To our customers, the combination of our highly personalised attention, our quest for service delivery and the sale of our products and services; represents:

• Freedom from anxiety, apprehension and worry;
• Hope for the future;
• Peace-of-mind;
• Protection against calamities and a reversal of fortune;
• Protection of the hard-earned assets and life-style;
• The ability to take Life’s knocks beautifully and gracefully;
• The ability to turn grudge payments into life-long investments; and
• True value-for-money.